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Over a Beer: Just Decide Which Bike to Buy, Already

The multitude of mountain bike choices on the market today is actually making us less happy, not happier. But we can choose to avoid the trap of being a mountain bike maximizer.

Hot Mountain Bike Brake Rotor Starts Forest Fire in Austria

A mountain biker inadvertently started a forest fire in Austria when his brake rotor ignited a tuft of dried grass.

Rocky Mountain Revamps Thunderbolt XC Trail Bike, Increases Suspension Travel for 2018

Rocky Mountain has updated their Thunderbolt mountain bike, increasing the suspension travel and adding modern frame features for 2018.

Ibis Launches New Long-Travel 29er: The Ibis Ripmo

Ibis has crossed their Ripley 29er with the Mojo HD4 enduro bike to produce the Ripmo, a long-travel 29er enduro mountain bike that has already scored an EWS podium spot.

Commencal USA Is Moving from Carlsbad, CA to Golden, CO

Commencal is relocating their US office from Carlsbad, California to Golden, Colorado, due in large part to the vibrant mountain biking community in Golden.

The Biggest Bike Sale in New Zealand, Coming to Taupo in April

The Monster Bike Sale in Taupo, New Zealand brings 5 bike shops together offering 33 different brands, a used bike sale, and more, all next to some fantastic singletrack mountain biking.

Network Marketing Comes to the Mountain Bike Industry

Network marketing businesses can have a negative connotation, and while it’s unlikely that any mountain bike brand would set out to create a network marketing business on purpose, Ellsworth’s new brand ambassador program appears to move toward this business model.

Finish Line Claims New Mountain Bike Tire Sealant Will Never Dry Out

Finish Line is marketing a Kevlar-based, tubeless mountain bike tire sealant they claim will never, ever dry out.

RockShox Releases 2019 Lyrik RC2 Fork and Updates Pike, Super Deluxe Shocks

RockShox has just released a new DebonAir air spring that is now available across much of their product line, including in the new Lyrik RC2 mountain bike fork and Super Deluxe RCT shock.

The Santa Cruz Blur Is Back! Plus a New Highball 29er

The Santa Cruz Blur full suspension cross-country mountain bike is back with modern geometry and updated features. Santa Cruz has also revamped their Highball 29er hardtail for 2018.

Sea Otter Europe Will Feature 300 Brands and Over 20 Races in 2018

Sea Otter Europe brought in 30,000 visitors in 2017, and for 2018 over 300 brands will be in attendance. The festival will offer 400 bikes for demo rides and over 20 races and events.

Brand-New Frame Geo and Build Spec for Rocky Mountain Vertex XC Race Hardtail Mountain Bike

Rocky Mountain has released completely revamped the Vertex XC hardtail race bike, with an all-new carbon frame, trail-friendly geometry, new features, and updated build kits.

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